Starting a new business or considering a switch in web platforms? Website builders have simplified the process of creating attractive, fast, and functional websites, even for those without a background in web development. However, finding the right web builder for your needs can be challenging. So, how can you ensure you choose the one that best serves your business?
Let’s break down the process of selecting a new web builder into three parts:
1. Narrowing down your options:
Start by focusing on the most popular web builders in the market. Opting for a well-known web builder ensures that solutions to any issues you may encounter are readily available online. It also reduces the chance that a developer you hire won’t be familiar with your chosen web builder.
2. Defining your website’s purpose:
Clearly identify the main purpose of your website. Whether it’s for blogging, restaurant bookings, or online sales, each web builder offers unique benefits. Choosing one aligned with your specific needs means it comes with out-of-the-box features tailored to help you achieve your business goals.
3. In-depth comparison:
Once you’ve narrowed down your options and feel confident about a few choices, conduct a more detailed comparison. Consider factors such as price, web design options, plugins/apps, and additional services like hosting, SEO, marketing, and advertising. Evaluate admin controls and assess if you can manage the website yourself or if you’ll need developer assistance.
Now, let’s explore some leading web builders in the industry:
WordPress
- Widely used and scalable web builder with extensive features.
- Allows complete control over your website and offers thousands of customizable templates.
- Supports various functionalities with a vast selection of plugins.
- Cost-effective and suitable for diverse uses.
Squarespace
- Ideal for those seeking a stunning site without extensive web design effort.
- Offers visually appealing templates and an easy-to-use admin control panel.
- Suitable for non-commerce sites with integrated email marketing, domain, and SSL services.
- Limited third-party services integration, best for simple website needs.
Wix
- Provides hosting and features an intuitive drag-and-drop site builder.
- Offers creative freedom with customizable templates and ample third-party service compatibility.
- User-friendly SEO tools for ranking high in searches.
- Requires time and responsibility for ensuring consistent appearance across devices.
Shopify
- E-commerce specific web builder with all-in-one hosted solutions.
- Covers inventory management, marketing, shipping, and stats management.
- Scalable, compatible with third-party solutions, and offers an integrated WordPress option.
- Higher cost but hassle-free for e-commerce needs.
BigCommerce:
- Top-notch e-commerce builder, powerful, and scalable.
- Fully hosted solution with fast and up-to-date websites.
- Offers quality templates and comprehensive technical support.
- Integrates with popular payment gateways and is cost-effective.
Conclusion
Remember, choosing the right web builder depends on your specific business needs. If you prioritise creative freedom and budget, WordPress might be ideal. For a visually appealing and user-friendly site, Squarespace could be the choice. If you’re into e-commerce, Shopify and BigCommerce offer tailored solutions.
Assess your requirements, follow the narrowing-down technique, and you’ll soon be on your way to building your website. If you need help in the process, get in touch with our team to streamline your website creation.